Computer game to combat traffic fatalities
The game has been developed with support from Gjensidige, and was officially launched at Thursday 12. January.
-We have had far more media coverage than expected, and in only two days 5600 people have played the game, says Alexander Wie Flaa, who is project manager at the Road Safety Council.
The name Real Life Auto (RLA) is inspired by Grand Theft Auto (GTA), and driving is a core ingredient. But RLA is in every respect a more sober experience than GTA.
The game switches between video clips; showing various consequences of speeding and distraction; facts and quizzes. Gamers who achieve high scores can win prizes.
Bjørge Tangen is working with prevention of damages in Gjensidige. He points out that apprentices spend a lot of time in cars.
-More time behind the wheel leads to greater risk. Young people need more knowledge about road safety, they need better attitudes and understanding of what causes accidents, he says.
The Road Safety Council will market the game towards schools and employers.
