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Social Responsibilty

For more than 200 years, Gjensidige has created security for its customers by safeguarding life, health and assets. Knowing the customer best and caring the most is at the core of Gjensidige's customer orientation, and loss prevention measures are essential in the encounter with the customer.

Helping the customer and society avoid injury is also the most important contribution to a more sustainable society. In this way, we save the climate and the environment, it is good for the customer to avoid injuries, and it is good for the economy. The price of insurance can be maintained at the lowest possible level.

Gjensidige has an integrated business model, where direct contact with customers is an essential element. Sustainability is central to the core processes and follows several of the UN's principles for sustainable activities. The activities are carried out within the framework of our strategy, ethical guidelines (Code of conduct), laws and regulations, and shall create value for all our stakeholders.

We live in a world with a lot of uncertainty; digitalisation, changes in demographics with a long-heralded ageing population, climate and nature changes, and geopolitical unrest. General insurance and financial security are particularly important.



FNs Global Compact

"Taking social responsibility starts with the company's own values and principles. This means that you run your business in such a way that you as a minimum take responsibility when it comes to human rights, labour, the environment and anti-corruption. Responsible businesses demonstrate the same values wherever they are located and know that good practice in one area does not allow breaches in another. By applying the UN Global Compact's ten principles in  one's own strategy, policy and practice, one is accountable to people, society – and lays the foundation for long-term success.» UN Global Compact


Gjensidige is a signatory to the UN Global Compact and has integrated its ten principles on human rights, labour rights, environmental responsibility and anti-corruption into our governing documents.

  1. Read more about the ten principles here
  2. Here you will find our governing documents (Sustainability Policy, Purchasing Policy and Investment Policy. Our UW policy is not public as it is considered to be competitively sensitive)
  3. Read more about how we follow up human and labour rights here

How we support the UN Sustainable Development Goals

The role of general insurance

In the transition to a low-emission society, the financial industry has an important role; through customer advice, through assessing who receives financing and at what cost, and what products and services are offered in the market. Non-life insurance companies are particularly important in assessing risk and preventing climate-related damage.

Gjensidige's sustainability work is defined in line with the UN Sustainable Development Goals. This means that Gjensidige's activities shall ensure a balance between climate and environment, social conditions, good corporate governance and finances, to ensure that future generations have the same opportunities to satisfy their needs as we have today.

Climate change increases the risk of new diseases and increases the likelihood of physical damage. Therefore, it is important to understand the consequences of these changes so that we can prevent and avoid injuries in the future. Gjensidige has long contributed to a safer society by helping customers and society at large with injury prevention measures.

Good advice and discounts for risk-reducing measures for customers, and sharing information in the media and public authorities are central to Gjensidige's sustainability work. We are also working to see how we can use our knowledge about the consequences of climate and nature changes for new damage prevention measures, and update our products. We are also committed to our social responsibility and will strengthen our work with diversity and social inclusion in our own operations and follow up that our customers, partners, suppliers and companies we invest in do the same.

Forward-looking risk understanding and risk management are crucial for the right price for insurance and central to Gjensidige's strategy.

Finally, sustainability is about safeguarding life, health and assets in a sustainable way – this is also Gjensidige's mission.